House Wine


Insight: When you think "boxed wine," you think Franzia. Cheap 'n' bad. But House Wine is actually pretty darn good. And the people drinking it? They’re not slapping bags anymore, but they ARE having some (slightly) more grown up parties with friends.

Strategy: Let’s appeal to the free spirits who haven't completely grown up. Let’s remind them that all that adulting business can be put on hold, even if just for a night. Because at your house, it’s your rules. And that rules.

Tag: Your house rules.